Global superstars Maluma and Marc Anthony have teamed up again, this time to release an unreleased song, " La Formula " which is now available along with its music video. " La Formula " is an exquisite sauce in which the artists delight with the fusion of their extraordinary voices, a lyric that will conquer all the hearts that have not found the formula to overcome a love, and a catchy rhythm that will make you dance. to the world.
 
This new track, which will be part of the Colombian superstar's next album, was written by Juan Luis Londoño Arias ( Maluma ), Marco Antonio Muñiz ( Marc Anthony ), Sergio George , Édgar Barrera , Kevin Mauricio Jiménez , Bryan Snaider Lezcano , Justin Quiles and René David Cano .
 
After the successful collaboration on the salsa version of " Felices los 4 ", a friendship was born between colleagues. A lover of salsa since his childhood, Maluma was left with the idea of ​​one day working with Marc again on an unreleased salsa song. Sharing music, Marc fell in love with a song that Maluma had recorded in pop/urban and they had the idea of ​​turning it into a salsa. They united their work teams, resulting in this phenomenal unreleased song produced by Sergio George , Marc Anthony , Maluma , The Rudeboyz and Édgar Barrera .
 
The official video for " La Formula " was filmed at The Hit Factory recording studio in Miami, under the direction and production of Royalty Films who captured everything that happened in the recording studio in the creation of the song, the artists, producers, composers, backing vocalists and the musicians involved in the song. Additionally, the video premiered on MTV Live, MTVU, MTV Biggest Pop, and on Paramount's billboards in Times Square.
 
On the other hand, last week as part of the new facet and renewal of the renowned Hugo Boss brand, it was announced that Maluma is one of the six global talents that appear as ambassadors of this international brand with its new BOSS campaign for the spring-summer 2023 collection called "HOW A BOSS IS MADE", which presents a bold and elegant aesthetic that fuses soft tailoring and elevated sportswear in black, white and camel colors. The heart of the campaign is inspired by the exploration of these 6 celebrities, who share their origin stories where they overcame obstacles and personal struggles to become their own Boss.

Likewise, Maluma recently received eight nominations for the Premio Lo Nuestro 2023 that once again highlight his versatility and artistic excellence. His nominations include: Male Pop Artist Of The Year; Song Of The Year by " Every Quien " with Grupo Firme; The Perfect Mix of the Year by " Every Quien " with Grupo Firme; Tour Of The Year; Song Of The Year – Pop for " Sobrio "; Song Of The Year - Urban-Pop for " Mama Tetema " featuring Rayvanny; Album Of The Year – Urbano by The Love & Sex Tape ; Banda Song Of The Year - Regional Mexican by " Every Quien " with Grupo Firme.

Voting is now open at www.premiolonuestro.com/vota and fans will be able to vote until February 5. The winners of the 39 categories will be announced on Thursday, February 23 at the celebration that will take place at the Miami-Dade Arena and will be broadcast on the Univision network starting at 7P/6C.

It should be noted that with his album The Love & Sex Tape , Maluma is nominated for the 2023 GRAMMY® for Best Urban Album. The prestigious awards ceremony will take place on February 5 at the Crypto.com Arena in Los Angeles and broadcast live on the CBS network.