BLACKPINK member, world-renowned singer, dancer, and fashion icon, LISA, releases her highly anticipated debut solo album, Alter Ego. The 15-track album includes her recently released single ‘Born Again’ featuring Doja Cat and RAYE. Additionally, the album features new energetic and powerful collaborations with Tyla, Megan Thee Stallion, and Future, as well as her previously released tracks ‘New Woman’ with Rosalía, ‘Moonlit Floor’ and ‘Rockstar,’ which debuted at #1 on the Billboard Global Ex. US Chart and #4 on the Billboard Global 200 Chart.

In Alter Ego, LISA emulates five characters, each representing a unique personality. They are represented by the five points of a star, which has become a key emblem of the campaign. In November, LISA first announced the characters when she announced her album and has been revealing more information about them over the past few months, generating great anticipation among fans. Each character has a namesake song on the album that reflects their own ego: Roxi (‘Rockstar’), Sunni (‘Moonlit Floor (Kiss Me)’), Kiki (‘New Woman’ feat. ROSALÍA), Vixi (‘FXCK UP THE WORLD’), and Speedi (‘Lifestyle’).

Following the album's release, LISA will make her OSCARS debut this Sunday, March 2, when she performs as part of a special film celebration at the 97th Academy Awards alongside Doja Cat and Raye.

A Bulgari face and already established as a true reference in current pop culture, LISA's unique style sets trends. In September, the Thai artist appeared on the coveted cover of ELLE while Louis Vuitton named her a House Ambassador. As if that weren't enough, LISA made her acting debut in the third season of the hit HBO original series, The White Lotus, which premiered on February 16, and will perform solo for the first time at Coachella. The milestones achieved by LISA personally are extraordinary: She is the K-pop artist with the most followers on Instagram (104 million followers) and the first in the genre to win an MTV VMA and an MTV EMA as a solo artist.