• The Spanish artist with the largest number of Grammy Awards in history signs with Sony Music, the leading record company in Latin America.
• Alejandro Sanz has 25 Latin Grammys and 4 Grammy Awards under his belt.
• To date, he has 18 albums published, 25 million records sold, more than 80 platinum records in Spain and multiple platinum records in Latin America and the United States.
• His album 'Más' (1997) is the best-selling album in the history of Spain, spending 67 weeks on the country's sales charts, and 'El Alma al Aire' (2000) is the second best-selling album on that list of records.
• In 2010, he obtained the gold medal for Merit in Fine Arts and in 2013 he was named Doctor Honoris Causa by the University of Berklee for his contribution of Spanish to contemporary music.
Madrid, June 12, 2023 - Alejandro Sanz , the most awarded Spanish artist and one of the most admired on the international scene, is a new Sony Music artist. The singer and composer has made a stop on his 'SANZ en Vivo' tour to close this historic agreement with his new record label.
At the signing, Alejandro Sanz shared his joy on this first visit to his new home: “Happy to join the Sony Music family, a company in which I have many friends, with whom I share the love of music. “I am sure that together we will have fun doing what we like the most.”
Afo Verde , Chairman and CEO of Sony Music Latin·Iberia, has also been very happy about the shared dream that this new stage in the artist's career represents for both of them: “We are very honored and excited to welcome Alejandro to Sony Music and we deeply hope that this is a very happy stage in your life. It will, without a doubt, be a luxury for all of us to work from today with a wonderful artist, and not only for his professional excellence, but also for his human quality.” Afo Verde has also sent an affectionate message to the artist: “Dear Ale, thank you for your trust. Thanks to you and your divine team: Iñigo Zabala, Alex Mizrahi and Octavio Padilla. Welcome to your house. From all my heart. This just begin…"
For his part, José María Barbat , President of Sony Music Iberia, wanted to share that Alejandro Sanz is a signing that makes him extremely excited for multiple reasons: “Of course, because he is one of the Latin artists of Spanish origin with the most brilliant record that one can imagine. But, also, also from a personal point of view. I have been able to be an exceptional witness of his career. I have seen up close his relationship with Niña Pastori, with Malú and with Dani Martín, I have participated in his collaboration with Alicia Keys, I was able to see his contribution to the Rosalía phenomenon, when he was named Person of the Year at the Grammys... and he still does that bigger in my eyes, because it allows me to know that in addition to having enormous talent, Alejandro is a wonderful person. For me, and for all of us who are going to work with him, it is a great honor to welcome Alejandro Sanz to the Casa del Artista, to his home.”
With its incorporation, Sony Music reinforces a spectacular cast that provides shelter to the most dazzling artists of Spain and Latin America. In this new stage in Alejandro Sanz 's career, Sony Music will continue to develop the legacy and international projection of an unmatched artist.
From his debut in 1991 with 'Viviendo Deprisa' to his latest studio album “SANZ”, released in December 2021 and nominated for “Album of the Year” at the Latin Grammy 2022, Alejandro Sanz has established himself as one of the most known and influential in the world. With more than 25 million records sold, all of his albums have achieved multiple Platinum status in Spain, Latin America and the United States.
He is also the Spanish artist with the highest number of Grammy Awards in history, with a total of 25 Latin GRAMMYs and 4 GRAMMYs. In 2017, he was honored by the Latin Recording Academy as Person of the Year, in recognition of his career and significant philanthropic contributions.
Throughout his career, Alejandro Sanz has collaborated with different renowned artists from all over the world, including performers such as Alicia Keys, Shakira, Destiny's Child, Camila Cabello, Laura Pausini, Camilo, Marc Anthony, Nicky Jam, Alejandro Fernández, Ivete Sangalo, Eros Ramazzotti, Juanes, Juan Luis Guerra and the legendary Tony Bennett, among others.
Alejandro Sanz is touring with “Sanz en Vivo”, the world tour that the artist is carrying out in 2023, with more than 60 dates already confirmed. And, after selling out all the 15 concerts in Mexico, he continued his trip in the months of April and May through Colombia, Peru, Ecuador, Chile, Uruguay and Argentina to return to Spain during the months of June, July and August, and the United States and Mexico in September and October.
Social activist, Alejandro Sanz has also been recognized for his great involvement with non-governmental organizations such as Save The Children, Greenpeace, Juegaterapia or Doctors Without Borders. He has actively participated in numerous actions in favor of the environment since in 2013 he led the “Save the Arctic” campaign with Greenpeace until his most recent intervention at the United Nations Conference on Climate Change (COP25).
Alejandro Sanz was chosen as the representative of Europe at the opening of the Tokyo 2020 Olympic Games to perform an emotional version of the classic IMAGINE (the immortal work that John Lennon recorded in 1971), arranged by Hans Zimmer, along with four other figures from the world of the music: John Legend representing the American continent, Keith Urban for Oceania, Angelique Kidjo for Africa, and the voices of the Suginami Children's Choir from Japan as representatives of Asia.
Among his latest recognitions, the Madrid artist obtained his own star on the famous Hollywood Walk of Fame, he has been designated Favorite Son of Andalusia and Favorite Son of the Province of Cádiz in addition to being awarded the degree of Doctor Honoris Causa by the University of Cadiz.
About Sony Music Entertainment:
Sony Music Entertainment is one of the largest record companies in the world, of American origin, a member of the Sony Corporation Group family of global companies in its Entertainment and Music division.
Throughout its history, it has played a pioneering role in music. It has nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.
Currently operating in over 60 countries, supporting a diverse roster of international superstars, developing and independent artists. Standing at the intersection of music, entertainment, and technology, they bring imagination and expertise to the latest products and platforms, embrace new business models, employ innovative tools, and provide valuable insights that help their artists reach new heights. hearings.
In everything they do, they are committed to artistic integrity, transparency, and entrepreneurship. They like to collaborate, work as a team and grow in the company of the best.
From management to the management of the artist's brand, from production to national and international distribution, from the creation of audiovisual content to content marketing on digital platforms, the team collaborates with each other and works hand in hand with the artists to May your music grow.
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